The world's largest running event occurred on August 31, 2008. Participants could run in one of 28 race cities or anywhere they were with Nike+. In addition to the digital platform, we created original content, music mixes, video kiosks and much, much more.
Yes, I am personally responsible for sending the old man to Mars. But I think we gave him a pretty good send off.
I also created a lot of great work in the campaign over the final 3 years with "the original" Most Interesting Man.
With a microscopic media budget, Scandanavian furniture maker Klaeesons wanted a product-focused, yet attention-getting series of ads to let the world know they've been reproducing furniture for more than a hundred years. I think we met the brief.
Though other brands have done it since, Dos Equis was the first to create an Oculus experience using full-motion, live-action video. Users were immersed in the world of the Most Interesting Man's masquerade party where they could look around, and see and hear all of his interesting guests.
Financial services companies can't promise results. But in the case of TD Ameritrade, they can promise to give you all the advice, information and tools to make you more confident. After pitching and winning this business, we had to launch this entire campaign - TV, print, banners, digital, social, - in just 3 months.
You don't need Luck when you've got the confidence of TD Ameritrade. So we deliberately hired - then fired - Andrew Luck as their spokesperson. Of course we then had to find other things for him to do, so we put him to work washing windows, answering phones and signing timesheets.
LeBron is probably the most passionate player on the court, playing with heart day in and day out. We wanted to let fans show their solidarity with King James. So we created a site experience that let them do just that.
This editorial platform connected with young female athletes by speaking to them in a voice they can relate to - one of their own. The Nike Field Reporter traveled the country talking to athletes, celebrities and every day people about sport, training, music and more.
A cautionary tale of what happens when you don't have Kleenex on hand.
There are good ideas and there are great ideas. And then there are the ones that meet a higher standard. And those are the only ones that go into GMC trucks and SUVs.
This utility lets girls create personalized training programs, get product info, download music and compete against their friends. Available on the Nikewomen site, on the desktop or as an app, girls can take their training wherever they go.
Why make something good when you can make something great? That's what we asked when we sent beta versions of Microsoft Office 2010 to users of older versions of Office, then asked what great things they could create. The result was evidence of the product's benefits told by the very people who, until that point, were perfectly happy with what they had.
Believe it or not this was a direct response campaign for NFL Shop. Proof that DRTV doesn't have to look like DRTV. The results? Sales volume up 600%
SPECIAL BONUS: Arrested Development fan? Veep fan? Check out a young Tony Hale.
The Dallas Zoo is in a sketchy part of Dallas. The kind of place known for its strip clubs. So to promote their new Primate Place exhibit, we used a little bit of local flavor.
There's a tremendous feeling of confidence that comes with accomplishing something big. Like rolling over your 401(k). Watch as Bears Kicker Robbie Gould gets caught up in the excitement.
GMC had not made a new Yukon model in five years. To introduce the new model, and explain what GMC engineers had been working on in the interim, we created an integrated campaign that showed "engineering graffiti" scrawled in locations over the country.
It even showed up painted on women's bodies as part of the Sports Illustrated swimsuit edition.
No matter how many or how big your ideas are, they're meaningless unless you do something with them. Fortunately Accenture is there to turn ideas into reality.